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Presentations are conversations

John Steel's new book "Perfect Pitch: The Art of Selling Ideas and Winning New Business" focuses on every presentation as a conversation. It doesn't matter what industry you're in or...

The website usability balancing act

As Google and other search engines become ever more sophisticated, some SEO experts are calling for radical changes to web design that ignore essential aspects of web usability. Some thoughts...

Flash those baby blues

What about Flash? Useful as a web technology or not? This article appeared as a Futures column in Marketing magazine, Canada's version of Advertising Age, in June 2002. ...

Don’t e-Commerce, e-Communicate

Business people hear about their competitors making sales online, sometimes with very impressive numbers, and rush to the web with the only objective to not be left behind. ...

I hear web pages

Is your web site using audio effectively? This article appeared as a Futures column in Marketing magazine in September 2002. In the years since then, online use of audio has...