Top

Are taglines still relevant?

Taglines have become so common in modern advertising that most companies consider them essential. Are they important? Maybe a better question is, "do they even matter at all?" Some thoughts...

Does fake viral video work?

Samsung's new viral video promoting the sturdiness of its memory cards is already gaining notoriety in the ad world. So what are the criteria for a good viral campaign?...

The challenges of marketing’s new wave

New creative approaches using social media tools like Facebook Connect can be spectacular. But with these new developments come real challenges that have nothing to do with the creativity involved....

Here’s to the crazy ones

Most people are unsane. They aren't completely sane, and they aren't completely insane. They're somewhere in between. That's an important distinction in marketing and advertising. ...

Why our expectations are changing

It's been fascinating to watch how the internet has been changing human expectations and responses in other areas of communication. The influence of technology is changing our expectations, and those...

Grab life by the Firewire cable

A look at how video will grow in marketing importance. This article appeared as a Futures column in Marketing magazine, Canada's version of Advertising Age, in May 2003. ...