This presentation for a high-end real estate development called “At Nature’s Door” by resort giant Intrawest, emphasized the dramatic First Nations environment surrounding the Whistler, BC area where the homes were built. The presentation was featured on kiosks where resort visitors, many of them without instant access to a computer, could explore the opportunity of property ownership. The first screen featured a video clip of hands carving an indian mask, set against appropriate music and sound effects to create an emotional connection to the tagline “A storied place.” Brilliant copy by ad genius Alvin Wasserman makes you want to live there. A companion book completed the sales presentation, allowing those serious about their interest to take away a physical keepsake, a powerful testament to the living legacy they were buying into.
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