Vicki Fenn is an experienced leadership coach who needed a brand identity to accelerate the growth of her practice. Interviews with her revealed that her success as a coach is based largely on her ability to focus on helping clients with all areas of their life, rather than just one area such as career or work. She helps with relationships, self-image and setting goals for achievement in life. This led to the idea of a 360-degree circle representing all aspects of life constantly circling around to support one another. The logo design uses three primary colors to illustrate that concept. We also developed the professional business name Vicki Fenn 360 to further emphasize the 360-degree nature of what she does.