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Every brand begins with vision

Brands must have a vision to achieve long-term success. And that vision must be clearly articulated and consistently applied over a long time to be effective. In today's noisy, over-communicated...

Focus: the first rule of branding

Take a look at how you are communicating your business. Are you focused on one thing and one thing only? Or are you hedging your bets by offering up unrelated...

What not to do in dental branding

Walking through downtown Portland the other day, I happened to notice this sign for a dentist called "Gentle Dental." Having worked with dental clinics in my capacity as a branding...

Branding lessons from Starbucks

Having observed Starbuck's marketing communications for a number of years, I thought it was time to review some of the qualities that set this brand apart from other companies, branding...

Celebrate the brand called You

The best brands, the ones we love the most and resonate with the deepest, are authentic. That's why we love them so much. As you relax this Christmas, celebrate your...

Branding Trends we’ll see in 2014

Pantone announced that purple will be the color trend for 2014. The Adwiz took a look around the web to see what marketing communication experts were saying about other brand-related...

Lessons in branding from the NHL

Sports teams need to satisfy a diverse community of fans, build support within their home city and generate long-term fans who will stand by the team and buy seasons tickets...

Great look at the making of a logo

Many people find it hard to understand how much work goes into designing a logo. So I appreciated this quality video from Tátil Design de Ideias, creators of the corporate...

Marketwire rebrands as a wired company

Marketwire, a leader in newswire services, has rebranded itself as Marketwired. The new tagline is far superior to the previous one, but the new logo represents a radical change that...

The power of personal branding

Philippe Dubost, a French job-seeker, used a creative personal branding effort to prove that how you market yourself makes all the difference. He designed his online resume to look like...

When big brands look desperate

What happens when a company insists on making the brand identity as big as possible? Sometimes the very opposite of what was intended. Like this glaring example from Carnival Cruise...

My 10 favorite quotes by Steve Jobs

Steve Jobs was the greatest branding genius in corporate history, and he influenced my life in more ways than I can ever know. From his single-minded passion for excellence to...