Who reads copy, anyway?
Copy alone, even with no visuals or music to embellish it, can have a powerful impact. It can make you laugh or bring tears of sorrow. But good copy is...
Copy alone, even with no visuals or music to embellish it, can have a powerful impact. It can make you laugh or bring tears of sorrow. But good copy is...
Coca Cola gave us the modern image of Santa Claus back in the 1930's, and their 2014 Christmas commercial has a wonderful tie-in that adds warmth and character to the...
Starbucks' new "Meet me at Starbucks" campaign brilliantly captures the essence of the brand through a series of customer-focused films....
Hubspot has released its latest Email marketing report in partnership with Litmus. The report held few surprises for me, but I was struck by the contradictions between self-reported preferences and...
Earlier this week, Time magazine reported on a study of 100 brand pages by ad agency Ogilvy & Mather which found that only 6% of companies' posts are now reaching...
Super Bowl games always offer up some powerful ads. Here's a look at a few you may want to watch for during Sunday's game....
Apple's latest iPhone ads redeem the company from its dismal trend of recent advertisements, bringing back the emotional power that made the brand so effective during Steve Jobs' leadership....
Intel and Toshiba joined forces last year to produce the award-winning social film, "The Beauty Inside." Next month the two companies are introducing their next phase of the effort...
I have to admire Dove for its consistent efforts over the past few years in helping women to see their inner beauty. The latest ad takes this campaign to a...
April Fools jokes are not as common as they used to be, probably because nobody has a sense of humor anymore. But Google provided a host of interesting April Fools...
Unquestionably the best ad of the 2013 Superbowl is the "God made a farmer" tribute for Dodge Ram trucks. But instead of being able to celebrate a victory, the company...
Mondays generally have a bad reputation. Starbucks in the UK takes a look at the good things that happened on Mondays, including their latest special deal. Nice ad. I particularly...
Sears has been running some fairly decent funny commercials lately. Their latest Christmas ad follows the same style as Beach, but done with a unique fake movie trailer approach that...
Bailey's has a nice new ad featuring a Busby Berkley dance number. Opening shot of the ice cube blossoming into a dance troupe as it hits the liquid is terrific,...
Not sure what to make of Britain's new Ikea ad "Bright Shiny Colours", released last week to launch the 2013 catalog. The commercial features a woman taking an Alice in...
Printed brochures are rapidly falling out of favor, and it's understandable, given the environmental sensitivities, the cost of paper, and the growing familiarity of digital media. But there are many...