01
Dec 2016
Who reads copy, anyway?
Copy alone, even with no visuals or music to embellish it, can have a powerful impact. It can make you laugh or bring tears of sorrow. But good copy is...
On Advertising
24
Dec 2014
Coke Christmas ad beautiful extension of the brand
Coca Cola gave us the modern image of Santa Claus back in the 1930's, and their 2014 Christmas commercial has a wonderful tie-in that adds warmth and character to the...
12
Oct 2014
Starbucks films expertly communicate brand essence
Starbucks' new "Meet me at Starbucks" campaign brilliantly captures the essence of the brand through a series of customer-focused films....
21
May 2014
Hubspot Email Marketing Report reveals interesting contradictions
Hubspot has released its latest Email marketing report in partnership with Litmus. The report held few surprises for me, but I was struck by the contradictions between self-reported preferences and...
26
Mar 2014
What does Facebook’s visibility squeeze mean for your business?
Earlier this week, Time magazine reported on a study of 100 brand pages by ad agency Ogilvy & Mather which found that only 6% of companies' posts are now reaching...
28
Jan 2014
Ads to watch for during Super Bowl XLVIII
Super Bowl games always offer up some powerful ads. Here's a look at a few you may want to watch for during Sunday's game....
08
Aug 2013
Latest iPhone campaign hits the mark for me
Apple's latest iPhone ads redeem the company from its dismal trend of recent advertisements, bringing back the emotional power that made the brand so effective during Steve Jobs' leadership....
25
Jul 2013
Intel and Toshiba join forces to fight zombie alien mustaches
Intel and Toshiba joined forces last year to produce the award-winning social film, "The Beauty Inside." Next month the two companies are introducing their next phase of the effort...
10
May 2013
How Dove gets real with its audience
I have to admire Dove for its consistent efforts over the past few years in helping women to see their inner beauty. The latest ad takes this campaign to a...
01
Apr 2013
Google offers not one, but (count ’em) four April Fools pranks
April Fools jokes are not as common as they used to be, probably because nobody has a sense of humor anymore. But Google provided a host of interesting April Fools...
04
Feb 2013
Best Super Bowl ad of 2013 creates controversy
Unquestionably the best ad of the 2013 Superbowl is the "God made a farmer" tribute for Dodge Ram trucks. But instead of being able to celebrate a victory, the company...
29
Jan 2013
Starbucks celebrates Mondays
Mondays generally have a bad reputation. Starbucks in the UK takes a look at the good things that happened on Mondays, including their latest special deal. Nice ad. I particularly...
12
Dec 2012
06
Nov 2012
Sears stays fresh with fake trailer
Sears has been running some fairly decent funny commercials lately. Their latest Christmas ad follows the same style as Beach, but done with a unique fake movie trailer approach that...
09
Oct 2012
Dancing with Bailey’s Irish Cream
Bailey's has a nice new ad featuring a Busby Berkley dance number. Opening shot of the ice cube blossoming into a dance troupe as it hits the liquid is terrific,...
12
Sep 2012
New Ikea ad bizarre dance through old movies
Not sure what to make of Britain's new Ikea ad "Bright Shiny Colours", released last week to launch the 2013 catalog. The commercial features a woman taking an Alice in...
06
Sep 2012
03
Sep 2012
03
Sep 2012
Why I still love print
Printed brochures are rapidly falling out of favor, and it's understandable, given the environmental sensitivities, the cost of paper, and the growing familiarity of digital media. But there are many...