How to protect your business website: part 2
In this second of three articles on website security, I give you an overview of Brute Force attacks: why they happen and how you can minimize your exposure to this...
In this second of three articles on website security, I give you an overview of Brute Force attacks: why they happen and how you can minimize your exposure to this...
Hubspot has released its latest Email marketing report in partnership with Litmus. The report held few surprises for me, but I was struck by the contradictions between self-reported preferences and...
Tim Hortons has rolled out a great advertising campaign and some pretty effective branding for its 50th anniversary. Here's what I like about it....
Walking through downtown Portland the other day, I happened to notice this sign for a dentist called "Gentle Dental." Having worked with dental clinics in my capacity as a branding...
This is the first post in a three-part series on security for your business website. I'll try to help you understand why security matters and what steps you can take...
Earlier this week, Time magazine reported on a study of 100 brand pages by ad agency Ogilvy & Mather which found that only 6% of companies' posts are now reaching...
Super Bowl games always offer up some powerful ads. Here's a look at a few you may want to watch for during Sunday's game....
On Feb 4, nearly 1,500 new Top Level Domain names will start to be released into the marketplace. The result may be a massive Internet land grab unlike anything we've...
Canadian furniture retailer The Brick is learning a valuable lesson as the PR disaster surrounding its accidental online discount spins out of control. All marketers can learn from this....
Having observed Starbuck's marketing communications for a number of years, I thought it was time to review some of the qualities that set this brand apart from other companies, branding...
The best brands, the ones we love the most and resonate with the deepest, are authentic. That's why we love them so much. As you relax this Christmas, celebrate your...
Recently Google rolled out Hummingbird, the latest update to its search algorithm. The new code makes a number of changes that have a significant impact on how you need to...
Introducing Adwiz ReBOOT, a comprehensive suite of products designed to help small business owners keep their websites safely up-to-date so their brand can remain strong and vibrant....
Apple's latest iPhone ads redeem the company from its dismal trend of recent advertisements, bringing back the emotional power that made the brand so effective during Steve Jobs' leadership....
There is always room for a new brand, and Richard Branson's Virgin airlines does it in style with its latest strategic partnership. Silvercar takes a whole new approach to car...
I have to admire Dove for its consistent efforts over the past few years in helping women to see their inner beauty. The latest ad takes this campaign to a...
Sports teams need to satisfy a diverse community of fans, build support within their home city and generate long-term fans who will stand by the team and buy seasons tickets...
April Fools jokes are not as common as they used to be, probably because nobody has a sense of humor anymore. But Google provided a host of interesting April Fools...
If people don't "get" what you're all about, does this mean all your work at creating a powerful brand presence has gone to waste? Not at all! Here's why....
What happens when a company insists on making the brand identity as big as possible? Sometimes the very opposite of what was intended. Like this glaring example from Carnival Cruise...