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Ad of the Week July 13, 2015

Adwiz Ad of the Week

Anti-smoking ads are pretty common these days so it’s hard to find one that stands out as being exceptional. This one, by Brancozulu in Brazil for World No Tobacco Day 2015, caught my attention by focusing on a specific fact about cigarettes and making the point very clear. It says “In Brazil, around 350 people die on a daily basis due to cigarette-related diseases. It’s as if you set a building on fire every day.” That’s a strong statement and the graphic ties in well. Click the image for a larger version.

About the Ad of the Week

Millions of new ads are crafted around the world every day. A handful are worthy of attention. Of those, a small selection are the source of inspiration and insight for others. Adwiz George Pytlik looks for ads with special qualities. These might stand out because of a great concept, art direction, photography, or some other element setting them apart from the others. A new one is posted every week.

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George Pytlik

George Pytlik has been involved in the advertising industry for over 30 years and designed his first website when the Internet was one year old. He was an internationally recognized speaker on advertising and branding and served on a number of communication committees at various times throughout his career, as well as writing a regular column for Marketing magazine.

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