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Ad of the Week July 6, 2015

Adwiz Ad of the Week

DDB in Brazil is behind this well crafted series for MasterCard’s Novo Mundo cash cards. In many parts of the world, robberies are so rampant and fraud, such as counterfeit currency, so common that it’s dangerous to carry cash. As a result, cash cards (similar to debit cards) have become ubiquitous. This ad touches on the very real problems encountered to make the case for carrying one. Click the image for a larger version.

About the Ad of the Week

Millions of new ads are crafted around the world every day. A handful are worthy of attention. Of those, a small selection are the source of inspiration and insight for others. Adwiz George Pytlik looks for ads with special qualities. These might stand out because of a great concept, art direction, photography, or some other element setting them apart from the others. A new one is posted every week.

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George Pytlik

George Pytlik has been involved in the advertising industry for over 30 years and designed his first website when the Internet was one year old. He was an internationally recognized speaker on advertising and branding and served on a number of communication committees at various times throughout his career, as well as writing a regular column for Marketing magazine.

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